As part of this year's Creme Egg campaign and 'Your country needs Goo' game we have produced our (and Cadbury's) very first augmented reality experience - 'Egg-memted Reality'.
By going to the ER page on the Creme Egg website, there are set of instructions showing you how you can release the Creme Egg that's trapped inside the AR card. By printing out the special marker card and placing it infront of your web cam, it projects a 3D image of a Creme Egg messing about with the classic office toy the 'Newton's Cradle'. It then plays out until once again a Creme Egg comes to a very sticky end.
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