10 December, 2009

Lucky #7? I hope there's a bit of skill involved.

All in all, quite a successful year. Pleasantly surprised to be featured amongst the UK Ad industries finest for DM in 2009. Next year top 3. CMW also came 2nd in 'DM Agency of the Year'. So if the industry was a teacher, I'd hope I'd get one of these stickers:

09 December, 2009

Look a little closer and all will be revealed

After you see it you'll exhale a satisfied 'Ahhhhh' similar to that of the 'Aaahh' that is produced when the image becomes clear within a Magic Eye poster. I really hope this is one of a series of shots.

24 November, 2009

Erm...somebody came up with the idea.

Just not sure what I'm supposed to think about this, I suppose it's a bit like the Cadbury's Caramel bunny - I can't work out if it's right or wrong to find her attractive, it's all a bit too confusing.

Set to stunning.

I have got to get me a pair of these. ASAP

16 November, 2009

Eight ways to kill a creative idea

look for further additions including: idea found in 1978 copy of D&AD and idea taken from students portfolio.

10 November, 2009

03 November, 2009

Classic Ad #5 - Smith's Crisps

Another re-working of a classic pop tune - How come you never hear that these days? Plus, as an added bonus Chris Tarrant doing the VO. A true classic

Football Hero

I imagine if I was attempting this, Kasabian would've disbanded and reformed by the time I'd got anywhere near it sounding like 'Underdog'

02 November, 2009

Faces in Places

Such a simple idea, such a great blog. Ever since I saw this site, I've been looking at the world in a completely different light. Here's a few I've spotted since then. http://facesinplaces.blogspot.com/

Peugeot 3008 DM

This is the DM for the new 3008 Crossover from Peugeot. The brief was to produce a piece of DM to showcase that the 3008 is all the cars you'll ever need. Smart, stylish and agile enough to be used for the daily commute like a Hatchback with the space and practicality of an MPV, and the ability to handle a range of terrains like an SUV, the 3008 Crossover was being pitched as the perfect car for modern life and all its diversities.

Taking this thought, we came up with the idea that the Crossover is one car that can't be pigeon-holed as it has wide appeal for all people and their lifestyle. This developed into the thought that 'this is one car that doesn't fit in a box', which led us to come up with this toy car blister pack, the rug pull being that there was no car literally in the box. The pack then opened into a 6pp with all the information about the 3008 directing the person to arrange a test-drive.

Update: 15/11/09
This made me laugh. In response to the mailpack this guy felt the need to vent his anger at us.

Stop, Stop, Stop!!!!!!!!!!!!!!!!!!!!!!!!!!

Through our mailbox today, a cheaply packaged and inferior Hot Wheels lookalike package #P2397 that may have contained a Peugeot 3008 crossover. Blister packed on carboard. No packing, no warning other than 3+

We cannot find the toy.
If we have to take our Parsons Terrier to the Vet to discover if he has eaten it or not I can promise the biggest law suit for Corporate Pet Abuse and negligence you have ever seen since the dawn of time.

I cannot believe the immense stupidity of this promotional idea!!!

Do none of you have small children who might get to the mail on your doormat before you do? Do none of Peugeot UK's employees or your incompetent and dangerous Advertising department own dogs who attack mail?

I am stunned and shocked at this, and can only plead that by all sensible and normal standards you must cease this dangerous and irresponsible practise immediately - amazing!!!!!

A S (Steve) Clarke
07879 673038

P.S. I need a response to this within 24 hours or WILL be contacting any authority I can think of to prevent Child or Pet fatalitys, what an unbelieveably stupid and irresponsible idea, fire people!

I'll be honest, I didn't think it was a sackable offence, but we'll see. Fingers crossed the dog lives.

06 October, 2009

Classic Ad #4 - A la Carte Kitchen

I love being woken at 5.30am with Swiss Roll and Beans for Breakfast. Also in these times it does seem to have a sinister edge to it.

Flu Jab Ads

With the nights drawing in and the weather turning colder, I thought it would be an idea to post up these Flu ads I did a few years back. Always brightens up my day when I see them in the Doctor's surgery.

The Element of Surprise

30 September, 2009

Classic Ad #3 - Maxwell Tapes

When I was a kid...

Times were hard when you only had a Sega Master System and 4 TV channels

Peugeot 308 CC DM - Scented Pack

This was a DM pack for the Peugeot 308 CC. The brief was to inform people know that although it's a cabriolet, it's a car that can be used throughout the year as it has a hard-top retractable roof.

Featuring a heated neck scarf and heated seats too, we wanted to illustrate that you can enjoy this car and all the seasons with the roof down at any time of the year. To illustrate this fact, we came up with a series of postcards that had scented flaps with the essence of the season added to it. When the flap was opened you would smell different aroma

Spring - Apple blossom
Summer - Freshly cut grass
Autumn - Bonfire
Winter - Cinnamon

In the last card, we wanted to have all the info about the 308 CC on another smelly card with the 'new car smell' on it. Unfortunately due to the quick turn-around of this job, we just didn't have the time. Oh well, still like it though.

23 September, 2009

Cadbury Twisted '09 campaign film

Taking the line 'Goo on the Loose' we created an all encompassing digital campaign that involved Facebook, Twitter, Flickr and Google Maps. We created a fully interactive online treasure hunt game whereby you had to track down the 'evil twin' of the Cadbury Creme Egg (the Twisted Bar) around the country.

Once you signed up, you became a CIA (Cadbury Intelligence Agency) Agent. Through intercepting clues sent by Twisted to his comrades via Twitter your mission was to solve the cryptic clue and find his gooing targets on Google Maps before they did.

We also ran a whole load of MPU's, Skyscraper and Page Takeover ads on MSN to run alongside the campaign. Also as part of the campaign as 'Twisted'I was twittering between six and 10 times a day on current topics including celebrity, sports, news and anything twisted for 2 and half months solidly producing 414 Tweets and gaining over 500 followers.

In a final Twist (excuse the pun), if this was a 'Usual Suspects' kind of movie, I was both the Director of the CIA and his arch-nemesis the Evil Twisted Bar.

High praise indeed from social media's self-proclaimed guru - Mashable.

Let's Play Office Dares


1. Ignore the first five people who say 'good morning' to you.

2. To signal the end of a conversation, clamp your hands over your ears

3. Leave your fly open for one hour. If anyone points it out, say,"Sorry,I really prefer it this way".

4. Walk sideways to the photocopier.

5. While riding in an lift, gasp dramatically every time the doors open.

6. When in the lift with one other person, tap them on the shoulder and
pretend it wasn't you.

7. Finish all your sentences with "In accordance with the prophecy...

8. Don't use any punctuation.

9. Interrupt your conversation with someone by giving a huge dejected

10. Use your highlighter pen on the computer screen.


1. Say to your boss, "I like your style", wink, and shoot him with double-barrelled fingers.

2. Kneel in front of the water cooler and drink directly from the

3. Shout random numbers while someone is counting.

4. Every time you get an email, shout ''email''.

5. Put decaf in the coffee maker for 3 weeks. Once everyone has got over his or her caffeine addictions, switch to espresso.

6. Keep hole punching your finger. Each time you do, shout,"dagnamit,
it's happened again!". Then do it again.

7. Introduce yourself to a new colleague as "the office bicycle". Then wink and pout.

8. Call I.T. helpdesk and tell them that you can't seem to access any pornography web sites.


1. At the end of a meeting, suggest that, for once, it would be nice to conclude with the singing of the national anthem (extra points if
you actually launch into it yourself).

2. Walk into a very busy person's office and while they watch you with

growing irritation, turn the light switch on/off 10 times.

3. For an hour, refer to everyone you speak to as "Dave".

4. Announce to everyone in a meeting that you "really have to go do a number two".

5. When you've picked up a call, before speaking finish off some fake

conversation with the words, ''she can abort it for all I care''.

6. After every sentence, say 'Mon' in a really bad Jamaican accent. As
in: "The report's on your desk, Mon." Keep this up for one hour.

7. In a meeting or crowded situation, slap your forehead repeatedly and mutter, "Shut up, damn it, all of you just shut up!"

8. At lunchtime, get down on your knees and announce, "As God is my witness, I'll never go hungry again!"

9. Repeat the following conversation 10 times to the same person: "Do you hear that?" "What?" "Never mind, it's gone now."

10. Present meeting attendees with a cup of coffee and biscuit; smash each biscuit with your fist.

11. During the course of a meeting, slowly edge your chair towards the

12. As often as possible, skip rather than walk.

13. Ask people what sex they are. Laugh hysterically after they answer.

14. While a colleague is writing, grab their pen and throw it out of the nearest open window.

21 September, 2009

20 September, 2009

How genetics work - simplified for all to understand

a picture tells a thousand words - no lie-detector, blood test or Jeremy Kyle show needed to know who the parents of this child are.

17 September, 2009

Classic Ad #2 - Miller Lite


More Doh than Play for these ads

If kids are contemplating suicide maybe you should tell them that the stuff is actually toxic...so chow down children and don't forget to eat your green.

Creme Egg Campaign '09

This was my first truly digital campaign using all media. Cadbury Creme Egg '09 - Here today, goo tomorrow.

In this campaign the lovable eggs do their best to get their goo out, through fun and engaging ways. The campaign launched with a mail pack that was made to look like they'd sent it themselves, the premise being they wanted the postal service to be rough with the packaging, causing the eggs inside to have goo'd before reaching their destination. We then did some skyscraper, banners, MPU's, page takeovers, online video and in-game advertising of different ways the eggs goo themselves before turning the Creme Egg site into a blog whereby people could post up pictures and films of eggs getting their comeuppance.

As part of the big idea we also did a full flash interactive game with a fully developed storyline with levels and different games which we developed ourselves. We then got Skive to create and build the site.

16 September, 2009

Citroen C2 ads

I did these a while back, maybe a little childish but they still raise a smile. And we're all still kids at heart...some more sexist than others though.

Classic Ad #1 - Kia Ora

Will always remind me of tea-times and Turbo Outrun on the Sega Master System

How long before we see this in an ad?

Mail pack for Twisted - Campaign Launch

The idea behind the mail pack was to bring the strap line 'Goo on the Loose' to life. Taking the proposition of the bar being the evil sibling of the cute Cadbury Creme Eggs we sent out a pack with 3 bars incarcerated in a box. The box actually had two bars and one wrapper inside with a hole in the middle of the box. This was to give the impression that one of the bars had escaped and would now start a campaign of gooing around the country. Using Twitter and Google Maps the challenge was to locate the targets before he covered them in goo.

Cadbury Twisted MPU 2

Cadbury Twisted MPU 1

Sweet Toy Photography Set

The whole series can be found here on Flickr http://www.flickr.com/photos/seantubridy/3223508726/sizes/o/in/set-72157620640787222/

Million Dollar Baby Highlights

2001 A space oddity - In space no-one can hear you scream...thank god

Some SCCC press ads for the new club shop