21 December, 2010
We then gave the viewer the option of being able to print out our Keep Calm posters as well as inviting them to create their own.
I think it pretty much sums up the entire year really. Anyway, I have two exciting projects going through atm which should kick off '11 in the right way, fingers-crossed.
Merry Christmas Mo-Fo's
24 November, 2010
11 November, 2010
29 September, 2010
06 September, 2010
03 September, 2010
26 August, 2010
I must say i'm quite chuffed, it probably means very little, but the trophy looks like a 1920's Chrysler hood ornament and an award is an award and a nice addition to the CV. I also got a Silver for the Peugeot 'Bandages' pack, which is further down this blog and another Silver for the Lotus pack again - which I don't understand, but i'll take it. So what does this 'Gold' standard of automotive creative genius look like?
Well, the idea was to dramatise that the new Lotus Evora was a desirable sports coupe that was for drivers who want to drive a sports car and who knew what driving a sports car actually meant. Unlike other 'Sportscars' that are for city boys and the image concious wannabe's, the Evora was pitched as a proper sports car.
Also, with just a limited run of 400 being made a year, we wanted to dramatise that only a few would ever get to drive one, let alone own one.
The idea therefore was to send an Evora brochure to potential customers and owners of similar kinds of sports cars. On the front envelope was a fairly innocuous message that read:
'Be one of only 400 people to own a Lotus Evora'
On opening, you would discover the brochure had a white contrasting bellyband around it with the second part of the line:
'However, if you're too late to get one, there are 1000's of cars available at www.porsche.com.
Once opened, we then designed and wrote an elegant and concise brochure just showing off the car and it's key attributes. Apparently this tone of voice (understated arrogance) resonated with our key demographic and all the cars we're sold within a matter of weeks.
Job done and a Gold to boot.
23 August, 2010
12 August, 2010
We've actually given away some pretty amazing prizes too! DVD Projectors, USB Drumkits and VW Camper/Surfer trips to Cornwall. This run then culminated in a massive big summer giveaway of two tickets to see the Kings of Leon in LA, which went for 1.7 Million Choc Chunks. We also had special 4ft boxes of Krave commissioned as prizes which held over 60 boxes which people went Krave-y for.
Keep your eyes peeled for the Autumn when the Choc Exchange returns...as soon as I've finished this, I'm writing the copy for the new prizes which are pretty damn good, if I do say so myself.
10 August, 2010
Yesterday, all our blood, sweat and tears finally paid off in cultivating the Facebook page for the last 2 years as we surpassed 1,000,000 fans/likes. I feel quite honoured/powerful that so many people have passed through our social media shop...
09 August, 2010
27 July, 2010
It's alright to be a bit geeky when it's retro.
26 July, 2010
13 July, 2010
Who is D.B Cooper?
|D. B. Cooper|
A 1972 FBI composite drawing of D. B. Cooper
|Other names||Dan Cooper|
|Known for||Hijacking a Boeing 727 on November 24, 1971, and parachuting out of the plane in flight|
D. B. Cooper is the name attributed to a man who hijacked a Boeing 727 aircraft in the United States on November 24, 1971, received US$200,000 in ransom, and parachuted from the plane. The name he used to board the plane was Dan Cooper, but through a later press miscommunication, he became known as "D. B. Cooper". Despite hundreds of leads through the years, no conclusive evidence has ever surfaced regarding Cooper's true identity or whereabouts, and the bulk of the money has never been recovered. Several theories offer competing explanations of what happened after his famed jump, but the FBI believes he did not survive.
The nature of Cooper's escape and the uncertainty of his fate continue to intrigue people. The Cooper case (code-named "Norjak" by the FBI) is the only unsolved U.S. aircraft hijacking, and one of the few such cases anywhere in the world, along with Malaysia Airlines Flight 653.
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