21 December, 2010

From normal to festive in 7 minutes

This year has been prety hectic, especially in the run up to Christmas, so the last thing on my mind was coming up with the agency Christmas Card. So getting the brief 'We need to do a Christmas Card' on a Friday lunchtime, we came up with this idea (a popular meme of 2010) in just over 7 minutes.
We then gave the viewer the option of being able to print out our Keep Calm posters as well as inviting them to create their own.
I think it pretty much sums up the entire year really. Anyway, I have two exciting projects going through atm which should kick off '11 in the right way, fingers-crossed.

Merry Christmas Mo-Fo's





29 September, 2010

Give your books spine better posture

So many of my books have disintegrated through the years because of improper spinal preparation, this could've saved so many - gone are the days of chasing odd pages down a tube carriage or across a windswept sandy beach.

06 September, 2010

Monday wordplay

Firstly, some of this...

then, some of this...
something creatives all secretly knew anyway.

03 September, 2010

Some Art.

Some really simple and powerful stuff from Simon C. Page. To see all of his work you can click here. Well worth keeping in your image library of artists you'd love to use but the client will never let you. So with that in mind, just enjoy them for what they are.




26 August, 2010

Gold, well gold looking anyway.

Well with things being a bit slow today, why not a bit of self-appreciation then? The results are in for the IAAA (eh?) and I've won a Gold and two Silvers. That's right, the judging in Chicago has concluded and they've announced that my Lotus Mailpack has won a Gold at the 'International Automotive Advertising Awards'.







I must say i'm quite chuffed, it probably means very little, but the trophy looks like a 1920's Chrysler hood ornament and an award is an award and a nice addition to the CV. I also got a Silver for the Peugeot 'Bandages' pack, which is further down this blog and another Silver for the Lotus pack again - which I don't understand, but i'll take it. So what does this 'Gold' standard of automotive creative genius look like?

Well, the idea was to dramatise that the new Lotus Evora was a desirable sports coupe that was for drivers who want to drive a sports car and who knew what driving a sports car actually meant. Unlike other 'Sportscars' that are for city boys and the image concious wannabe's, the Evora was pitched as a proper sports car.

Also, with just a limited run of 400 being made a year, we wanted to dramatise that only a few would ever get to drive one, let alone own one.

The idea therefore was to send an Evora brochure to potential customers and owners of similar kinds of sports cars. On the front envelope was a fairly innocuous message that read:

'Be one of only 400 people to own a Lotus Evora'

On opening, you would discover the brochure had a white contrasting bellyband around it with the second part of the line:

'However, if you're too late to get one, there are 1000's of cars available at www.porsche.com.

Once opened, we then designed and wrote an elegant and concise brochure just showing off the car and it's key attributes. Apparently this tone of voice (understated arrogance) resonated with our key demographic and all the cars we're sold within a matter of weeks.

Job done and a Gold to boot.




Definitely something I could've done with today.


Not that I'm complaining, but I wouldn't mind something to do now...the real creativity today will come when I have to do my timesheets - you can only do so much 'Admin'

12 August, 2010

Krave - Doing the social media right

This is what it actually looks like...













We've actually given away some pretty amazing prizes too! DVD Projectors, USB Drumkits and VW Camper/Surfer trips to Cornwall. This run then culminated in a massive big summer giveaway of two tickets to see the Kings of Leon in LA, which went for 1.7 Million Choc Chunks. We also had special 4ft boxes of Krave commissioned as prizes which held over 60 boxes which people went Krave-y for.



Keep your eyes peeled for the Autumn when the Choc Exchange returns...as soon as I've finished this, I'm writing the copy for the new prizes which are pretty damn good, if I do say so myself.

10 August, 2010

I am a very proud father of the Creme Egg Facebook page today.


Yesterday, all our blood, sweat and tears finally paid off in cultivating the Facebook page for the last 2 years as we surpassed 1,000,000 fans/likes. I feel quite honoured/powerful that so many people have passed through our social media shop...

It's August 10th so here's a few facts about Bacon...Nom Nom Nom

Online Schools
Via: Online Schools

27 July, 2010

iPacman

I love that you can use this image as the background for all your apps on the iPhone. This is just one of the raft of pages you can download it from:

http://www.geeksugar.com/Pac-Man-iPhone-Wallpaper-9017178


It's alright to be a bit geeky when it's retro.

26 July, 2010

13 July, 2010

It's not very professional...but damn that's funny

The 'I did not know that' of the week

Who is D.B Cooper?

D. B. Cooper

A 1972 FBI composite drawing of D. B. Cooper
Other names Dan Cooper
Occupation Unknown
Known for Hijacking a Boeing 727 on November 24, 1971, and parachuting out of the plane in flight

D. B. Cooper is the name attributed to a man who hijacked a Boeing 727 aircraft in the United States on November 24, 1971, received US$200,000[1] in ransom, and parachuted from the plane. The name he used to board the plane was Dan Cooper, but through a later press miscommunication, he became known as "D. B. Cooper". Despite hundreds of leads through the years, no conclusive evidence has ever surfaced regarding Cooper's true identity or whereabouts, and the bulk of the money has never been recovered. Several theories offer competing explanations of what happened after his famed jump, but the FBI believes he did not survive.[2]

The nature of Cooper's escape and the uncertainty of his fate continue to intrigue people. The Cooper case (code-named "Norjak" by the FBI)[3] is the only unsolved U.S. aircraft hijacking,[4] and one of the few such cases anywhere in the world, along with Malaysia Airlines Flight 653.


Read the rest of the story here

27 May, 2010

The Cars the Star

Some of Hollywood's best known and loved automobiles all in one handy chart - No Pontiac Firebird from Smokey & and the Bandit. What kind of list is this..?

Another 'Damn, I wish i'd done that ad'


Nice. That's all you can say really - spot on, quick and so Land Rover.

07 May, 2010

Things I'm going to have to learn...quickly

What with my wife now carrying our first child - this is the only info I can find for new fathers. I'll be honest, it all seems fairly straight forward