30 September, 2009
Peugeot 308 CC DM - Scented Pack
This was a DM pack for the Peugeot 308 CC. The brief was to inform people know that although it's a cabriolet, it's a car that can be used throughout the year as it has a hard-top retractable roof.
Featuring a heated neck scarf and heated seats too, we wanted to illustrate that you can enjoy this car and all the seasons with the roof down at any time of the year. To illustrate this fact, we came up with a series of postcards that had scented flaps with the essence of the season added to it. When the flap was opened you would smell different aroma
Spring - Apple blossom
Summer - Freshly cut grass
Autumn - Bonfire
Winter - Cinnamon
In the last card, we wanted to have all the info about the 308 CC on another smelly card with the 'new car smell' on it. Unfortunately due to the quick turn-around of this job, we just didn't have the time. Oh well, still like it though.
29 September, 2009
28 September, 2009
23 September, 2009
Cadbury Twisted '09 campaign film
Taking the line 'Goo on the Loose' we created an all encompassing digital campaign that involved Facebook, Twitter, Flickr and Google Maps. We created a fully interactive online treasure hunt game whereby you had to track down the 'evil twin' of the Cadbury Creme Egg (the Twisted Bar) around the country.
Once you signed up, you became a CIA (Cadbury Intelligence Agency) Agent. Through intercepting clues sent by Twisted to his comrades via Twitter your mission was to solve the cryptic clue and find his gooing targets on Google Maps before they did.
We also ran a whole load of MPU's, Skyscraper and Page Takeover ads on MSN to run alongside the campaign. Also as part of the campaign as 'Twisted'I was twittering between six and 10 times a day on current topics including celebrity, sports, news and anything twisted for 2 and half months solidly producing 414 Tweets and gaining over 500 followers.
In a final Twist (excuse the pun), if this was a 'Usual Suspects' kind of movie, I was both the Director of the CIA and his arch-nemesis the Evil Twisted Bar.
High praise indeed from social media's self-proclaimed guru - Mashable.
Let's Play Office Dares
ONE-POINT DARES
1. Ignore the first five people who say 'good morning' to you.
2. To signal the end of a conversation, clamp your hands over your ears
3. Leave your fly open for one hour. If anyone points it out, say,"Sorry,I really prefer it this way".
4. Walk sideways to the photocopier.
5. While riding in an lift, gasp dramatically every time the doors open.
6. When in the lift with one other person, tap them on the shoulder and
pretend it wasn't you.
7. Finish all your sentences with "In accordance with the prophecy...
8. Don't use any punctuation.
9. Interrupt your conversation with someone by giving a huge dejected
sigh.
10. Use your highlighter pen on the computer screen.
THREE-POINT DARES
1. Say to your boss, "I like your style", wink, and shoot him with double-barrelled fingers.
2. Kneel in front of the water cooler and drink directly from the
nozzle.
3. Shout random numbers while someone is counting.
4. Every time you get an email, shout ''email''.
5. Put decaf in the coffee maker for 3 weeks. Once everyone has got over his or her caffeine addictions, switch to espresso.
6. Keep hole punching your finger. Each time you do, shout,"dagnamit,
it's happened again!". Then do it again.
7. Introduce yourself to a new colleague as "the office bicycle". Then wink and pout.
8. Call I.T. helpdesk and tell them that you can't seem to access any pornography web sites.
FIVE-POINT DARES
1. At the end of a meeting, suggest that, for once, it would be nice to conclude with the singing of the national anthem (extra points if
you actually launch into it yourself).
2. Walk into a very busy person's office and while they watch you with
growing irritation, turn the light switch on/off 10 times.
3. For an hour, refer to everyone you speak to as "Dave".
4. Announce to everyone in a meeting that you "really have to go do a number two".
5. When you've picked up a call, before speaking finish off some fake
conversation with the words, ''she can abort it for all I care''.
6. After every sentence, say 'Mon' in a really bad Jamaican accent. As
in: "The report's on your desk, Mon." Keep this up for one hour.
7. In a meeting or crowded situation, slap your forehead repeatedly and mutter, "Shut up, damn it, all of you just shut up!"
8. At lunchtime, get down on your knees and announce, "As God is my witness, I'll never go hungry again!"
9. Repeat the following conversation 10 times to the same person: "Do you hear that?" "What?" "Never mind, it's gone now."
10. Present meeting attendees with a cup of coffee and biscuit; smash each biscuit with your fist.
11. During the course of a meeting, slowly edge your chair towards the
door.
12. As often as possible, skip rather than walk.
13. Ask people what sex they are. Laugh hysterically after they answer.
14. While a colleague is writing, grab their pen and throw it out of the nearest open window.
1. Ignore the first five people who say 'good morning' to you.
2. To signal the end of a conversation, clamp your hands over your ears
3. Leave your fly open for one hour. If anyone points it out, say,"Sorry,I really prefer it this way".
4. Walk sideways to the photocopier.
5. While riding in an lift, gasp dramatically every time the doors open.
6. When in the lift with one other person, tap them on the shoulder and
pretend it wasn't you.
7. Finish all your sentences with "In accordance with the prophecy...
8. Don't use any punctuation.
9. Interrupt your conversation with someone by giving a huge dejected
sigh.
10. Use your highlighter pen on the computer screen.
THREE-POINT DARES
1. Say to your boss, "I like your style", wink, and shoot him with double-barrelled fingers.
2. Kneel in front of the water cooler and drink directly from the
nozzle.
3. Shout random numbers while someone is counting.
4. Every time you get an email, shout ''email''.
5. Put decaf in the coffee maker for 3 weeks. Once everyone has got over his or her caffeine addictions, switch to espresso.
6. Keep hole punching your finger. Each time you do, shout,"dagnamit,
it's happened again!". Then do it again.
7. Introduce yourself to a new colleague as "the office bicycle". Then wink and pout.
8. Call I.T. helpdesk and tell them that you can't seem to access any pornography web sites.
FIVE-POINT DARES
1. At the end of a meeting, suggest that, for once, it would be nice to conclude with the singing of the national anthem (extra points if
you actually launch into it yourself).
2. Walk into a very busy person's office and while they watch you with
growing irritation, turn the light switch on/off 10 times.
3. For an hour, refer to everyone you speak to as "Dave".
4. Announce to everyone in a meeting that you "really have to go do a number two".
5. When you've picked up a call, before speaking finish off some fake
conversation with the words, ''she can abort it for all I care''.
6. After every sentence, say 'Mon' in a really bad Jamaican accent. As
in: "The report's on your desk, Mon." Keep this up for one hour.
7. In a meeting or crowded situation, slap your forehead repeatedly and mutter, "Shut up, damn it, all of you just shut up!"
8. At lunchtime, get down on your knees and announce, "As God is my witness, I'll never go hungry again!"
9. Repeat the following conversation 10 times to the same person: "Do you hear that?" "What?" "Never mind, it's gone now."
10. Present meeting attendees with a cup of coffee and biscuit; smash each biscuit with your fist.
11. During the course of a meeting, slowly edge your chair towards the
door.
12. As often as possible, skip rather than walk.
13. Ask people what sex they are. Laugh hysterically after they answer.
14. While a colleague is writing, grab their pen and throw it out of the nearest open window.
22 September, 2009
21 September, 2009
Peugeot 207 Facelift DM Pack
This is a mailpack for the re-styled Peugeot 207. Having been upgraded and given a 'facelift' we took this key thought and did a brochure and mailed it out covered in bandages.
20 September, 2009
How genetics work - simplified for all to understand
a picture tells a thousand words - no lie-detector, blood test or Jeremy Kyle show needed to know who the parents of this child are.
17 September, 2009
More Doh than Play for these ads
If kids are contemplating suicide maybe you should tell them that the stuff is actually toxic...so chow down children and don't forget to eat your green.
Creme Egg Campaign '09
This was my first truly digital campaign using all media. Cadbury Creme Egg '09 - Here today, goo tomorrow.
In this campaign the lovable eggs do their best to get their goo out, through fun and engaging ways. The campaign launched with a mail pack that was made to look like they'd sent it themselves, the premise being they wanted the postal service to be rough with the packaging, causing the eggs inside to have goo'd before reaching their destination. We then did some skyscraper, banners, MPU's, page takeovers, online video and in-game advertising of different ways the eggs goo themselves before turning the Creme Egg site into a blog whereby people could post up pictures and films of eggs getting their comeuppance.
As part of the big idea we also did a full flash interactive game with a fully developed storyline with levels and different games which we developed ourselves. We then got Skive to create and build the site.
16 September, 2009
Citroen C2 ads
I did these a while back, maybe a little childish but they still raise a smile. And we're all still kids at heart...some more sexist than others though.
Classic Ad #1 - Kia Ora
Will always remind me of tea-times and Turbo Outrun on the Sega Master System
Mail pack for Twisted - Campaign Launch
The idea behind the mail pack was to bring the strap line 'Goo on the Loose' to life. Taking the proposition of the bar being the evil sibling of the cute Cadbury Creme Eggs we sent out a pack with 3 bars incarcerated in a box. The box actually had two bars and one wrapper inside with a hole in the middle of the box. This was to give the impression that one of the bars had escaped and would now start a campaign of gooing around the country. Using Twitter and Google Maps the challenge was to locate the targets before he covered them in goo.
Sweet Toy Photography Set
11 September, 2009
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