21 January, 2010

Cadbury Wispa






Taking the thought that it was the adoring fans that brought back the Wispa, we thought it should be the fans who decide what went on the website too. We initially proposed what went on, but we wanted the fans to input on whether things should stay or go and submit their own ideas that we would produce and post up.

So with that in mind, we initially created a range of different playgrounds where people can just have some fun with Wispa and celebrate the love they all have for the bar.

This included creating zones where you can either personalize your very own Wispa wrapper, play with the Wispa soundboard (whereby you can also record your very own Wispa anthem) and a Room 101, where fans can submit items to be disposed of to make way for the Wispa. We've got a few other things in the pipe-line but look out for 'Bars in a Jar' which hopefully will appear mid 2010.

See the Wispa site for yourself here.

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