The idea behind the mail pack was to bring the strap line 'Goo on the Loose' to life. Taking the proposition of the bar being the evil sibling of the cute Cadbury Creme Eggs we sent out a pack with 3 bars incarcerated in a box. The box actually had two bars and one wrapper inside with a hole in the middle of the box. This was to give the impression that one of the bars had escaped and would now start a campaign of gooing around the country. Using Twitter and Google Maps the challenge was to locate the targets before he covered them in goo.
16 September, 2009
Mail pack for Twisted - Campaign Launch
The idea behind the mail pack was to bring the strap line 'Goo on the Loose' to life. Taking the proposition of the bar being the evil sibling of the cute Cadbury Creme Eggs we sent out a pack with 3 bars incarcerated in a box. The box actually had two bars and one wrapper inside with a hole in the middle of the box. This was to give the impression that one of the bars had escaped and would now start a campaign of gooing around the country. Using Twitter and Google Maps the challenge was to locate the targets before he covered them in goo.
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