The 80s owe the luxury car industry a big apology

Someone or something should be made accountable for these abominations. Proof that money can't buy you taste and that you hadn't truly 'made it' unless you had a drinks cabinet built into the rear armrest.

Check out some of the worst coachworks/customisers/tuning houses that performed cruelty to beautiful cars.

http://www.1000sel.com/

Parody is the sincerest form of flattery

I love a good old-fashioned piss take and quite proud that our campaign was worthy of one. Having read the ABL executions (not our work) i'm inclined to prefer this alternative execution too.

McCain Rustics Facebook app '11

Bit of an odd one. This initially started off as the winning work myself and Dan did to secure the McCain digital pitch. After winning it, the client then presented this to their peers and subsequently it was decided they wanted to actually run the work - this meant any work BMB were doing was halted and they were told to follow our creative lead and produce an ATL poster/press campaign to mirror our creative. High praise indeed.

Anyway, the idea came about that because Rustics were only 3% fat we came to the conclusion that these were the only chips that were guilt free - 100% in fact. So on the guilt angle, we came up with the idea that if we could take the guilt of chips, what else could we take the guilt out of? Rustics are targeted at women (20-35) so we wanted some eye-candy, who would be able to absolve them of any of their guilty secrets with a glint in his eye -thus Ben was born - our rustic handsome farmer.

Fans of Rustics would log in to the app, write a confession and then send it to Ben. We had filmed over 35 responses that we tailored to keywords within peoples confession. i.e. Boyfriend, Crash, Broke, Bought, Lied, Killed or Hid (to name a few), once sent to our database, our response generator would send the appropriate reply so it would seem like Ben had a private response to the user.

Designed as a Facebook app, it was McCain's first foray into social media so we were particularly attentive to their requirements while still managing to maintain a lightness of touch and slight tongue-in-cheeky-ness. The real fun (it has to be said) is reading all the confessions which we have on database (i'll post some up a bit later).

Start the week with a smile.

Additional footage of cutest Vader VW Ad.

Maybe it's being a father now, but damn I love this commercial

Some colour for such a horribly gray day

Lovely art installation from Holton Rower.

Please download, sign and pass on

Cutest Darth Vader ad of the Superbowl

Great ad, lovely daft of touch.

What's my motivation for 2011?

http://ifeelunmotivated.com/

From normal to festive in 7 minutes

This year has been prety hectic, especially in the run up to Christmas, so the last thing on my mind was coming up with the agency Christmas Card. So getting the brief 'We need to do a Christmas Card' on a Friday lunchtime, we came up with this idea (a popular meme of 2010) in just over 7 minutes.
We then gave the viewer the option of being able to print out our Keep Calm posters as well as inviting them to create their own.
I think it pretty much sums up the entire year really. Anyway, I have two exciting projects going through atm which should kick off '11 in the right way, fingers-crossed.

Merry Christmas Mo-Fo's

Millenials...Look who's talking now

We All Want to Be Young from box1824 on Vimeo.

The 2011 Werewolves Calender

Still making funny...

One of my favourite ads of the year...

The best thing since Spanish Batman

Back to more pointless things...How to cheat with dice

20/10/2010 - How cool is that for a D.O.B?

Finn George James Leaney
8lbs 8oz

Advertising works...simple.

Done

Give your books spine better posture

So many of my books have disintegrated through the years because of improper spinal preparation, this could've saved so many - gone are the days of chasing odd pages down a tube carriage or across a windswept sandy beach.

The pertinent question

Monday wordplay

Firstly, some of this...

then, some of this...
something creatives all secretly knew anyway.

Some Art.

Some really simple and powerful stuff from Simon C. Page. To see all of his work you can click here. Well worth keeping in your image library of artists you'd love to use but the client will never let you. So with that in mind, just enjoy them for what they are.

Gold, well gold looking anyway.

Well with things being a bit slow today, why not a bit of self-appreciation then? The results are in for the IAAA (eh?) and I've won a Gold and two Silvers. That's right, the judging in Chicago has concluded and they've announced that my Lotus Mailpack has won a Gold at the 'International Automotive Advertising Awards'.







I must say i'm quite chuffed, it probably means very little, but the trophy looks like a 1920's Chrysler hood ornament and an award is an award and a nice addition to the CV. I also got a Silver for the Peugeot 'Bandages' pack, which is further down this blog and another Silver for the Lotus pack again - which I don't understand, but i'll take it. So what does this 'Gold' standard of automotive creative genius look like?

Well, the idea was to dramatise that the new Lotus Evora was a desirable sports coupe that was for drivers who want to drive a sports car and who knew what driving a sports car actually meant. Unlike other 'Sportscars' that are for city boys and the image concious wannabe's, the Evora was pitched as a proper sports car.

Also, with just a limited run of 400 being made a year, we wanted to dramatise that only a few would ever get to drive one, let alone own one.

The idea therefore was to send an Evora brochure to potential customers and owners of similar kinds of sports cars. On the front envelope was a fairly innocuous message that read:

'Be one of only 400 people to own a Lotus Evora'

On opening, you would discover the brochure had a white contrasting bellyband around it with the second part of the line:

'However, if you're too late to get one, there are 1000's of cars available at www.porsche.com.

Once opened, we then designed and wrote an elegant and concise brochure just showing off the car and it's key attributes. Apparently this tone of voice (understated arrogance) resonated with our key demographic and all the cars we're sold within a matter of weeks.

Job done and a Gold to boot.

Definitely something I could've done with today.

Not that I'm complaining, but I wouldn't mind something to do now...the real creativity today will come when I have to do my timesheets - you can only do so much 'Admin'

It's taken me 33 years to discover this...I feel so stu-pid!

Krave - Doing the social media right

This is what it actually looks like...













We've actually given away some pretty amazing prizes too! DVD Projectors, USB Drumkits and VW Camper/Surfer trips to Cornwall. This run then culminated in a massive big summer giveaway of two tickets to see the Kings of Leon in LA, which went for 1.7 Million Choc Chunks. We also had special 4ft boxes of Krave commissioned as prizes which held over 60 boxes which people went Krave-y for.



Keep your eyes peeled for the Autumn when the Choc Exchange returns...as soon as I've finished this, I'm writing the copy for the new prizes which are pretty damn good, if I do say so myself.