Quite simply, WTF of the Day

Carrot vs Ninja from Cedric Nicolas-Troyan on Vimeo.

Never a truer word said

I did just have a moustache once.

Taking a 'pop' at the old flick book style

How does someone come up with this stuff? I need to watch more Japanese TV/Cartoons me thinks.

There be Beastie's here.

Return of the Macks - All good stuff

Wouldn't it be great if the car was a Ford (Millenium) Falcon?

Easter Eggs

A bit like my new family, my blog has probably been a bit neglected of late. So I will make an effort to spend more time with it (and the family). So as a treat (well, it is Easter), here's my son Finn's first taste of food and some good old-fashioned childish stuff.



And now the childish stuff.








Dear Zoltan, I want to be the next generation




And finally, something to offend pretty much everyone this Easter, apart from my Dad of course.

This hits the right note

Personally, if I had to work out every single note and gradient, there'd be a lot of tiny splinters strewn across that forest. Tip of the hat to the guy who made the creative a reality.

The 80s owe the luxury car industry a big apology

Someone or something should be made accountable for these abominations. Proof that money can't buy you taste and that you hadn't truly 'made it' unless you had a drinks cabinet built into the rear armrest.

Check out some of the worst coachworks/customisers/tuning houses that performed cruelty to beautiful cars.

http://www.1000sel.com/

Parody is the sincerest form of flattery

I love a good old-fashioned piss take and quite proud that our campaign was worthy of one. Having read the ABL executions (not our work) i'm inclined to prefer this alternative execution too.

McCain Rustics Facebook app '11

Bit of an odd one. This initially started off as the winning work myself and Dan did to secure the McCain digital pitch. After winning it, the client then presented this to their peers and subsequently it was decided they wanted to actually run the work - this meant any work BMB were doing was halted and they were told to follow our creative lead and produce an ATL poster/press campaign to mirror our creative. High praise indeed.

Anyway, the idea came about that because Rustics were only 3% fat we came to the conclusion that these were the only chips that were guilt free - 100% in fact. So on the guilt angle, we came up with the idea that if we could take the guilt of chips, what else could we take the guilt out of? Rustics are targeted at women (20-35) so we wanted some eye-candy, who would be able to absolve them of any of their guilty secrets with a glint in his eye -thus Ben was born - our rustic handsome farmer.

Fans of Rustics would log in to the app, write a confession and then send it to Ben. We had filmed over 35 responses that we tailored to keywords within peoples confession. i.e. Boyfriend, Crash, Broke, Bought, Lied, Killed or Hid (to name a few), once sent to our database, our response generator would send the appropriate reply so it would seem like Ben had a private response to the user.

Designed as a Facebook app, it was McCain's first foray into social media so we were particularly attentive to their requirements while still managing to maintain a lightness of touch and slight tongue-in-cheeky-ness. The real fun (it has to be said) is reading all the confessions which we have on database (i'll post some up a bit later).

Start the week with a smile.

Additional footage of cutest Vader VW Ad.

Maybe it's being a father now, but damn I love this commercial

Some colour for such a horribly gray day

Lovely art installation from Holton Rower.

Please download, sign and pass on

Cutest Darth Vader ad of the Superbowl

Great ad, lovely daft of touch.

What's my motivation for 2011?

http://ifeelunmotivated.com/

From normal to festive in 7 minutes

This year has been prety hectic, especially in the run up to Christmas, so the last thing on my mind was coming up with the agency Christmas Card. So getting the brief 'We need to do a Christmas Card' on a Friday lunchtime, we came up with this idea (a popular meme of 2010) in just over 7 minutes.
We then gave the viewer the option of being able to print out our Keep Calm posters as well as inviting them to create their own.
I think it pretty much sums up the entire year really. Anyway, I have two exciting projects going through atm which should kick off '11 in the right way, fingers-crossed.

Merry Christmas Mo-Fo's

Millenials...Look who's talking now

We All Want to Be Young from box1824 on Vimeo.

The 2011 Werewolves Calender

Still making funny...

One of my favourite ads of the year...

The best thing since Spanish Batman

Back to more pointless things...How to cheat with dice

20/10/2010 - How cool is that for a D.O.B?

Finn George James Leaney
8lbs 8oz

Advertising works...simple.

Done