This was a DM pack for the Peugeot 308 CC. The brief was to inform people know that although it's a cabriolet, it's a car that can be used throughout the year as it has a hard-top retractable roof.
Featuring a heated neck scarf and heated seats too, we wanted to illustrate that you can enjoy this car and all the seasons with the roof down at any time of the year. To illustrate this fact, we came up with a series of postcards that had scented flaps with the essence of the season added to it. When the flap was opened you would smell different aroma
Spring - Apple blossom
Summer - Freshly cut grass
Autumn - Bonfire
Winter - Cinnamon
In the last card, we wanted to have all the info about the 308 CC on another smelly card with the 'new car smell' on it. Unfortunately due to the quick turn-around of this job, we just didn't have the time. Oh well, still like it though.
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