Taking the line 'Goo on the Loose' we created an all encompassing digital campaign that involved Facebook, Twitter, Flickr and Google Maps. We created a fully interactive online treasure hunt game whereby you had to track down the 'evil twin' of the Cadbury Creme Egg (the Twisted Bar) around the country.
Once you signed up, you became a CIA (Cadbury Intelligence Agency) Agent. Through intercepting clues sent by Twisted to his comrades via Twitter your mission was to solve the cryptic clue and find his gooing targets on Google Maps before they did.
We also ran a whole load of MPU's, Skyscraper and Page Takeover ads on MSN to run alongside the campaign. Also as part of the campaign as 'Twisted'I was twittering between six and 10 times a day on current topics including celebrity, sports, news and anything twisted for 2 and half months solidly producing 414 Tweets and gaining over 500 followers.
In a final Twist (excuse the pun), if this was a 'Usual Suspects' kind of movie, I was both the Director of the CIA and his arch-nemesis the Evil Twisted Bar.
High praise indeed from social media's self-proclaimed guru - Mashable.
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