Creme Egg Campaign '09

This was my first truly digital campaign using all media. Cadbury Creme Egg '09 - Here today, goo tomorrow.

In this campaign the lovable eggs do their best to get their goo out, through fun and engaging ways. The campaign launched with a mail pack that was made to look like they'd sent it themselves, the premise being they wanted the postal service to be rough with the packaging, causing the eggs inside to have goo'd before reaching their destination. We then did some skyscraper, banners, MPU's, page takeovers, online video and in-game advertising of different ways the eggs goo themselves before turning the Creme Egg site into a blog whereby people could post up pictures and films of eggs getting their comeuppance.

As part of the big idea we also did a full flash interactive game with a fully developed storyline with levels and different games which we developed ourselves. We then got Skive to create and build the site.