This is the work we've just done for Channel FIVE promoting the return of FlashForward to our screens. The brief was to produce a social media campaign to promote this so we came up with the idea of a FlashForward generator on Facebook. By clicking on the FlashForward Yourself button it will tell you what you'll be doing 6 months in the future (just like the premise of the show) and post it in your FB Status. This would then appear in all your friends news feeds and help promote the show.
From the banal to the extreme, I had to write over 1000 of these flashforwards so there would be a large variety of events - although it felt like a very dark trip into my psyche once we'd done the ordinary ones. The aim is to recruit 50,000 fans, so far we have 15,725 - fingers crossed we reach it.
My favourite FF I wrote? Easy. 'In my FlashForward I was putting bricks into a pillowcase'
As part of the Creme Egg 2010 Campaign we also did CMW's and Cadbury's first ever iPhone app. Consisting of two different games, once you downloaded it from the App store you could either 'Scramble' an Egg or play 'Egg marks the Spot'.
'Scramble' the egg uses the iPhones acceleromter so you can shake the egg and get it to release its goo. Once the egg has splatted you can then play with the goo and rub it all over the screen.
'Egg marks the Spot' uses LAYAR type technology whereby we can overlay images onto the real world using the iPhones camera - taking this technology we placed Creme Eggs around the country at various famous landmarks incl: The BT Tower, Stonehenge, The Angel of the North and Land's End to name a few.
By going to these landmarks and opening the application, you can then see the egg at the location. Pressing on the egg then gets it to goo and links to the 'Your Country needs Goo' game where you can win a gooey prize.
The App went live on the 12th March and by the 13th it had become the #1 Free Download in the country. At this time, it's still at the top spot (15th) and we've had over 7000 comments so far.
Never had a number 1 before, but I could get used to it.
Update: 16/03/2010 So far it's been downloaded 221,894 times and has 10,858 reviews
As part of this year's Creme Egg campaign and 'Your country needs Goo' game we have produced our (and Cadbury's) very first augmented reality experience - 'Egg-memted Reality'.
By going to the ER page on the Creme Egg website, there are set of instructions showing you how you can release the Creme Egg that's trapped inside the AR card. By printing out the special marker card and placing it infront of your web cam, it projects a 3D image of a Creme Egg messing about with the classic office toy the 'Newton's Cradle'. It then plays out until once again a Creme Egg comes to a very sticky end.
A London-based artist, Ben Turnbull born in 1974 and expelled from two schools where he used to spent time drawing and carving out some exquisite caricatures on to a desk which today had led him to be one of the controversial artists with his controversial works, surely knows how to make strong impact with his art.
Shot by a friend of mine at New Years down in Devon - we loved this shot so much I had it blown up and framed. Me and @mscheeseontoast (My wife's Twitter name) on the left.
NB: Now I know I'm no size 0 but I did have a very big puffa jacket on and everybody else was about 7 stone - honest.
Like watching a combination of Heat and The Dark Knight, while trying to be sold everything you ever wanted or needed - 100% full fat awesomeness. 01/03/2010 Update: Well it would seem the Vimeo boys have had to take it down. Well at least YouTube will let you see the trailer. Enjoy.
You should really subscribe to the BFI's YouTube channel. There's some great footage from the past including locations, films and world events and it's really quite nostalgic. Great if you've got a spare 10 minutes to see 'how it used to be'.
*I'm afraid I cannot quantify as to whether any Flies were hurt in the shooting of these photographs. On inspection, I'm guessing they probably were (if not already deceased) at the time of the shoot.
http://www.verbatim.jp/senshuken/?id=1007278 Currently my favourite lunchtime web-joyment. Build your own monster from USBs, Memory sticks, Hard-drives and then fight against the best to create an all powerful, killing machine
Taking the thought that it was the adoring fans that brought back the Wispa, we thought it should be the fans who decide what went on the website too. We initially proposed what went on, but we wanted the fans to input on whether things should stay or go and submit their own ideas that we would produce and post up.
So with that in mind, we initially created a range of different playgrounds where people can just have some fun with Wispa and celebrate the love they all have for the bar.
This included creating zones where you can either personalize your very own Wispa wrapper, play with the Wispa soundboard (whereby you can also record your very own Wispa anthem) and a Room 101, where fans can submit items to be disposed of to make way for the Wispa. We've got a few other things in the pipe-line but look out for 'Bars in a Jar' which hopefully will appear mid 2010.
2010 and another social media/online campaign for Cadbury Creme Egg kicks off. This year sees a small batch of eggs falling off the back of a delivery lorry, bumping their heads and loosing their memories.
Now it's up to the public to find them (dotted across the internet, plus my very first iPhone app, LAYAR and Augmented Reality executions) and remind all of the little gooey guys that their destiny is to get their goo out to win points and prizes - or something like that.
I'll post up more stuff as it evolves but here's how we started the campaign - We mailed this to the top 300 advocates of Creme Egg just before Christmas as a teaser that the Eggs were on their way and that Goo-ing season was just about to start.