As part of the Creme Egg 2010 Campaign we also did CMW's and Cadbury's first ever iPhone app. Consisting of two different games, once you downloaded it from the App store you could either 'Scramble' an Egg or play 'Egg marks the Spot'.
'Scramble' the egg uses the iPhones acceleromter so you can shake the egg and get it to release its goo. Once the egg has splatted you can then play with the goo and rub it all over the screen.
'Egg marks the Spot' uses LAYAR type technology whereby we can overlay images onto the real world using the iPhones camera - taking this technology we placed Creme Eggs around the country at various famous landmarks incl: The BT Tower, Stonehenge, The Angel of the North and Land's End to name a few.
By going to these landmarks and opening the application, you can then see the egg at the location. Pressing on the egg then gets it to goo and links to the 'Your Country needs Goo' game where you can win a gooey prize.
The App went live on the 12th March and by the 13th it had become the #1 Free Download in the country. At this time, it's still at the top spot (15th) and we've had over 7000 comments so far.
Never had a number 1 before, but I could get used to it.
Update: 16/03/2010
So far it's been downloaded 221,894 times and has 10,858 reviews
Update: 29/03/2010
Downloads - 380,478, Reviews - 20,884
Update: 07/04/2010
Downloads - 513,047, Reviews - 26,611
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