2010 and another social media/online campaign for Cadbury Creme Egg kicks off. This year sees a small batch of eggs falling off the back of a delivery lorry, bumping their heads and loosing their memories.
Now it's up to the public to find them (dotted across the internet, plus my very first iPhone app, LAYAR and Augmented Reality executions) and remind all of the little gooey guys that their destiny is to get their goo out to win points and prizes - or something like that.
I'll post up more stuff as it evolves but here's how we started the campaign - We mailed this to the top 300 advocates of Creme Egg just before Christmas as a teaser that the Eggs were on their way and that Goo-ing season was just about to start.
See what's goo-ing on at www.cremeegg.com
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