22 September, 2009
21 September, 2009
Peugeot 207 Facelift DM Pack
This is a mailpack for the re-styled Peugeot 207. Having been upgraded and given a 'facelift' we took this key thought and did a brochure and mailed it out covered in bandages.
20 September, 2009
How genetics work - simplified for all to understand
a picture tells a thousand words - no lie-detector, blood test or Jeremy Kyle show needed to know who the parents of this child are.
17 September, 2009
More Doh than Play for these ads
If kids are contemplating suicide maybe you should tell them that the stuff is actually toxic...so chow down children and don't forget to eat your green.
Creme Egg Campaign '09
This was my first truly digital campaign using all media. Cadbury Creme Egg '09 - Here today, goo tomorrow.
In this campaign the lovable eggs do their best to get their goo out, through fun and engaging ways. The campaign launched with a mail pack that was made to look like they'd sent it themselves, the premise being they wanted the postal service to be rough with the packaging, causing the eggs inside to have goo'd before reaching their destination. We then did some skyscraper, banners, MPU's, page takeovers, online video and in-game advertising of different ways the eggs goo themselves before turning the Creme Egg site into a blog whereby people could post up pictures and films of eggs getting their comeuppance.
As part of the big idea we also did a full flash interactive game with a fully developed storyline with levels and different games which we developed ourselves. We then got Skive to create and build the site.
16 September, 2009
Citroen C2 ads
I did these a while back, maybe a little childish but they still raise a smile. And we're all still kids at heart...some more sexist than others though.
Classic Ad #1 - Kia Ora
Will always remind me of tea-times and Turbo Outrun on the Sega Master System
Mail pack for Twisted - Campaign Launch
The idea behind the mail pack was to bring the strap line 'Goo on the Loose' to life. Taking the proposition of the bar being the evil sibling of the cute Cadbury Creme Eggs we sent out a pack with 3 bars incarcerated in a box. The box actually had two bars and one wrapper inside with a hole in the middle of the box. This was to give the impression that one of the bars had escaped and would now start a campaign of gooing around the country. Using Twitter and Google Maps the challenge was to locate the targets before he covered them in goo.
Sweet Toy Photography Set
11 September, 2009
17 May, 2009
30 April, 2009
A little bit of personal SP - Creme Egg Mailer gets a mention
Just wait for the Creme Egg Twisted one...
30 March, 2009
12 March, 2009
04 March, 2009
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