A spoonful of Krave - How the campaign worked out.

Kelloggs Krave Wash Up film

After a few tears, a lot of sugar and a baby in the middle of it, you can view the fruits of our labour on Kelloggs Krave - this was initially the pitch winning work that they ended up buying and running. Of course Facebook and it's revolving policy changes to corporate pages would've meant we couldn't do it now.

Back then it was so much easier to get people to 'Like' you.