Peugeot 3008 DM

This is the DM for the new 3008 Crossover from Peugeot. The brief was to produce a piece of DM to showcase that the 3008 is all the cars you'll ever need. Smart, stylish and agile enough to be used for the daily commute like a Hatchback with the space and practicality of an MPV, and the ability to handle a range of terrains like an SUV, the 3008 Crossover was being pitched as the perfect car for modern life and all its diversities.

Taking this thought, we came up with the idea that the Crossover is one car that can't be pigeon-holed as it has wide appeal for all people and their lifestyle. This developed into the thought that 'this is one car that doesn't fit in a box', which led us to come up with this toy car blister pack, the rug pull being that there was no car literally in the box. The pack then opened into a 6pp with all the information about the 3008 directing the person to arrange a test-drive.

Update: 15/11/09
This made me laugh. In response to the mailpack this guy felt the need to vent his anger at us.

Stop, Stop, Stop!!!!!!!!!!!!!!!!!!!!!!!!!!

Through our mailbox today, a cheaply packaged and inferior Hot Wheels lookalike package #P2397 that may have contained a Peugeot 3008 crossover. Blister packed on carboard. No packing, no warning other than 3+

We cannot find the toy.
If we have to take our Parsons Terrier to the Vet to discover if he has eaten it or not I can promise the biggest law suit for Corporate Pet Abuse and negligence you have ever seen since the dawn of time.

I cannot believe the immense stupidity of this promotional idea!!!

Do none of you have small children who might get to the mail on your doormat before you do? Do none of Peugeot UK's employees or your incompetent and dangerous Advertising department own dogs who attack mail?

I am stunned and shocked at this, and can only plead that by all sensible and normal standards you must cease this dangerous and irresponsible practise immediately - amazing!!!!!

A S (Steve) Clarke
minky@lulgate.freeserve.co.uk
07879 673038

P.S. I need a response to this within 24 hours or WILL be contacting any authority I can think of to prevent Child or Pet fatalitys, what an unbelieveably stupid and irresponsible idea, fire people!

I'll be honest, I didn't think it was a sackable offence, but we'll see. Fingers crossed the dog lives.