I like it, it makes a mockery of everything I/we do.
Ironically it does put into context some of the most pointless - hour burning - let's discuss this in a meeting room - what do you think - conversations that I've spent half of my career trying to second guess what the public want. Now it's painfully clear that they just don't care.
I particularly like the chocolate/games tie-in, purely from a 'that's a bit close to the knuckle' point of view.
Enjoy.